Game publisher THQ partners with CoverGirl

THQ a leading video game publisher, responsible for such games as Saints Row 2, Star Wars the Force Unleashed and Viva Piñata: Pocket Paradise, is now working with CoverGirl on a cheerleader game.

"THQ announced a collaboration with CoverGirl® for the recently released All Star Cheer Squad™ video game for Wii™, as well as the upcoming Nintendo DS™ version expected to be available next month," as explained in a press release on Oct. 29.

The agreement includes:

• CoverGirl logos on the performance stages
• Billboards and banners seen throughout the game
• CoverGirl branded uniforms with matching makeup, found in the "Create a Cheerleader" mode
• Voice overs by CoverGirl spokespeople Drew Barrymore and Rihanna

The game is a full cardio experience, meaning the gamer will be using the Wii balance board for foot movements and the nunchuck for hand movements. The end result is to make the gamer feel like they are really putting the cheers together and really participating at a cheerleading competition.

Here is a trailer for All Star Cheer Squad for the Wii