Wednesday, October 29, 2008

Obama ads to be featured in nine video games

You see the ads in newspapers, on television and now you will be seeing the vote for Obama ads in nine games that are being released this holiday season.

"Obama is the first presidential candidate to buy space [in video games], according to Holly Rockwood, a spokeswoman for Electronic Arts, whose company is featuring the Obama ads in nine of its games," as explained on the London Free Press's website.

Candidates are known to try everything to reach every audience and some feel that this is an uninformed or hard to reach audience. Electronic Arts allowed the ad space to be bought and used for the campaign to help inform this audience.

"As a gamer this is too much, I hear it enough on the radio and on TV I don't need to be 'informed' again while playing my video game," said Daniel Beach, 22, who has been playing video games since he was four-years-old.

The ads will be featured in such popular games as Madden NFL 09 and Guitar Hero 3 and will be using this new temporary ad function that has only been in use for the past 18 months. The ads appear on billboards in a racing game or stadium banner ads in the football game and so on.

Here is a video of the actual ad in the Madden NFL 09 game.


"I think it's annoying, you don't feel like we have seen your face enough so now you buy space in our games, that's just lame," said Billy Jones, 22, who has been a gamer since he was seven-years-old.

Here is a video of MSNBC explaining the new Obama ads.

1 comment:

Anonymous said...

thats rly going too far...